A M Y  L E V Y  P R  B L O G

A M Y  L E V Y  P R  B L O G

A M Y  L E V Y  P R  B L O G

MISTAKES START-UPS MAKE

Over the past thirteen years, Amy Levy Public Relations, Inc. has helped a diverse clientele across many industries. We try to avoid mistakes and help repair ones that have been made.

 

Our client list has included restaurants, fashion and jewelry designers, arts organizations, natural and gluten-free products and many start-ups.

 

One mistake that start-ups make is rushing to have someone design a logo and then hiring their friend’s nephew’s college roommate to design their website.  The website takes forever, it lacks sophistication and strategy, it doesn’t have the e-commerce capabilities that were promised, there is no copy that properly sells the products, etc.  The unhappy company figured that cutting corners and getting a website up there for $1,000 was better than nothing.  But in this day and age, you have only one chance to make a first impression and that impression will now follow you forever on Google. 

 

When they engage my team, we get to work on repairing this right away. We need to ensure that all of our services are seamlessly unified around the client’s press outreach, website, social media profile and trade show/sales collaterals.  Every element of the communications program is based on one strategy and one creative idea designed to achieve the goal of increasing awareness of your brand.  

 

Another big mistake is getting stars in one’s eyes.

 

Celebrities are not the answer for all products.  They love to go to gifting suites for free stuff before award shows, but they don’t really want to be photographed with your new Paleo granola bar or your cute new knee socks.  So paying huge fees to have a gifting suite at the Grammy’s or participation in some special event goody bag that might go to C level celebs is not a wise investment.  Yes, they MAY try your product or they may just hand the goody bag to their personal assistant. You will never be sure.

 

Start-up companies require a ton of risk as it is.  Money is always an issue, no matter what the source.  There is never enough.  You always need more investors, loans, etc. We recommend in-store demos, carefully planned out websites that can get done correctly the first time, interacting on social media and an immediate relationship with your customer in the community

(I require every client of my firm to give back in some way).  These are some hints to follow.

 

 

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