C O R P O R A T E

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Jel Sert

You may not know the company Jel Sert, but you know their products well. Jel Sert retained Amy Levy Public Relations to help with the Wyler’s Light and Otter Pops brands.  The Jel Sert Marketing Team retained Amy Levy Public Relations to help with the June 2016 launch of the new aspartame free Wyler’s Light mixes.  The scope of work was expanded to include generating media interest around the Otter Pops sponsorship at the ASICS World Series of Beach Volleyball and the sponsorship of a race car in the NASCAR Sprint Cup Series.

 

Goals:

 

Our job with Wyler’s Light was to gain blogger and media attention for the June 2016 launch of the aspartame free product and to generate buzz around a nationwide coupon insertion for the product.

 

When our team switched gears to handle Otter Pops, our job was to generate press coverage of the events and earned media for the Otter Pops brand and sponsorships.  

 

Tactics:

 

Media Outreach Wyler’s Light

 

Our team secured earned media in Camping Today and Adventure Sports Outdoors along with multiple blogger reviews for the Wyler’s Light products.  We also sent booth invitations and a press kit to the press list attending the Sweets & Snacks trade show.  

 

Product Placement Wyler’s Light

 

Secured Wyler’s Light donation for Compton Back to School event where the logo was featured on promotional materials. Secured Wyler’s Light as sponsor for MPTF Women’s Conference and the logo appeared on the invitation and promotional materials.

 

Social Media Wyler’s Light

 

Amy Levy PR’s graphic design team prepared graphics and images for the #WeTime campaign accompanying the product launch to assist the agency of record handling social media.

 

 

 

Tactics:

 

Media Outreach Otter Pops

 

We prepared separate press releases for the Volleyball and NASCAR events and used Business Wire to release them nationwide.  We also did extensive media outreach in each of the markets hosting the event.

 

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IDEAWORK STUDIOS

​Branding a branding agency can be tricky, but IdeaWork has such a specific market, it became one of our more interesting challenges.



GOALS:

To showcase IdeaWork’s unique website design and online marketing work. 



TACTICS:

 

MEDIA OUTREACH:

Secured high profile media placements in Direct Marketing News, the New York Times, the Las Vegas Review Journal, Las Vegas WeeklyGraphic Design USA and more. We also booked interviews with the company's founder on eHealth Radio and IdeaMensch

 

RESULTS:

Our efforts helped drive traffic to many websites the company designed, including EDITION Hotel in Hawaii, Morgans Hotel Group, Harrah’s Entertainment, Hard Rock Hotels in Las Vegas, San Diego and Arizona, Ian Schrager’s PUBLIC Chicago, Peppermill Resort Spa Casino, Tropicana Las Vegas, Avia Spa, Walters Golf’s Dessert Pines, Royal Links and Bali Hai Golf Club, Pink Taco Restaurant in Arizona and Ozumo Restaurants in Los Angeles, Oakland and San Francisco.

 

 



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