F O O D  &  W I N E

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STACK WINES

Any new idea, no matter how brilliant, requires careful handling to get it off the ground. When Stack Wines came to us to help them launch its four individual glasses of wine stacked on top of one another, Amy Levy PR helped the innovative company take flight. 


GOALS:
Our job was to generate buzz about this unique product among
consumers and expose the brand and concept to distributors to help get the product into stores.

TACTICS:


MEDIA OUTREACH:
We secured editorial in Time Magazine and Men’s Journal among other influential print publications to garner attention for the brand and its

e-commerce site. We also secured interviews with the company’s founders in local newspapers.

PRODUCT PLACEMENT:​
As part of a concerted placement effort, Amy Levy PR booked Stack Wines in a dedicated segment on The Dr. Oz Show.

​STRATEGIC PLANNING:
We identified high-profile events for Stack Wines to sponsor and
supply wine for.  Influencers and early adopters sampled the product and helped spread the word.


​SOCIAL MEDIA:​​
We created social media campaign for the brand, including interactive contests on Facebook and Twitter.

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BIG SUGAR BAKESHOP

We secured a story on Daily Candy on the Big Sugar Bakeshop in Studio City, California combines the warmth of an old fashioned bakery and sweetshop with a wildly delicious product.   Once you taste the shop's wonderful treats, they scream, “Come back for more!" But first, Amy Levy PR had to make it scream, "Come in!"



GOALS:

To maximize attention for the shop’s opening, introduce Big Sugar to the press and blogosphere and reach out to the local community.

 

 

TACTICS:



MEDIA OUTREACH:

The day of the shop's grand opening, as well as feature stories in the Los Angeles Times and Daily News. We also obtained a feature in the New York Times "Styles" section, a 7-page feature in Food & Wine, and a spot on the Food Network’s "Ace of Cakes."



COMMUNITY AWARENESS CAMPAIGNS:

We publicized Big Sugar’s support of the Susan G. Komen Foundation during Breast Cancer Awareness Month and created "Cupcake for the Cure."  We also developed a community program for Teacher Appreciation Day.



 

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ROSTI TUSCAN KITCHEN

Rosti (pronounced ROW-stee) is a great name in upscale casual Italian dining in Los Angeles.  They came to us to further their name recognition, traffic and image. It’s always good to work with a great company. It’s even better to help make them more successful.

GOALS:
To increase patronage in both the Santa Monica and Encino locations and launch a gluten-free program. In a separate effort, we helped the client launch its new location in Calabasas.

TACTICS:


ADVERTISING:​
To get maximum exposure for their Rosti menu, we designed an ad
for Los Angeles Magazine that targeted potential consumers.


BIG IDEA:
We worked with the restaurant to help create a gluten-free menu.  We invited local purveyors of gluten-free pastas and pizza crusts to present to the owner for consideration.  We reached to doctors, nutritionists, bloggers and the Celiac Disease Foundation to guide Rosti through the gluten-free process. 

MEDIA OUTREACH:
Launching Rosti’s new location in Calabasas was a unique opportunity. To make the most of the new store, we created food blogger events at the restaurant to increase awareness, reached out to singles and other groups to use the restaurants as venues for their events, and designed a new corporate catering menu.

Further, we highlighted Rosti’s catering division by creating multiple catering opportunities and high profile event at local sporting events.


WINE SAVOR

​​Great wines at great prices are considered incongruous. At Wine Savor, it was the basis of the business.

GOALS:

To create a unique and intriguing event to drive more traffic to the store. We wanted to position it as a hip, local hangout with quality and affordable wines and cheeses. 



TACTICS:



​EVENT:

To that end, we planned and executed a hugely popular blind taste challenge for the Santa Clarita community pitting upscale vintages against value wines. 



​MEDIA OUTREACH:​​

We secured a two-page story in Food and Wine’s Annual Wine Issue.

 

 

 

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