G L U T E N - F R E E    P R O D U C T S

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King Soba Noodle Culture

A popular European soba, ramen and noodle company wished to enter the US market and needed to build brand name recognition in order to encourage stores to carry their products.  King Soba Noodle Culture launched their Fairtrade product line at the Fancy Food Show in January 2016 and retained Amy Levy Public Relations shortly thereafter to gain media attention.

 

Goals:

Our job was to place product into the hands of chefs, food editors, wellness and diet editors and food bloggers to try the ramen and soba products using their own recipes.

 

Media Outreach:

We secured a feature article on the history of ramen including a ramen recipe featuring King Soba Ramen Noodles written by the founder, Kim Kamlani in Gluten-Free Living magazine. For this piece, we completed the history research and drafted the article for approval. We also secured a dozen blogger reviews and recipes posts.

 

Social Media:

Amy Levy PR account executives worked with a New York and a Los Angeles Instagram food Influencer since the first stores to carry King Soba Noodle Culture’s products were located in the tri-state and southern California areas.  In New York, we completed a successful Instagram giveaway that required following @kingsobanoodleculture in order to enter the contest.  In Los Angeles, we secured a post featuring a large selection of noodles showcasing the unique packaging and also secured a video of the noodles going into a pot of boiling water with high praise for the product.

 

Product Placement:

We tried a novel path to get the product to consumers by pitching meal delivery service companies and asking them to try the King Soba Noodle Culture products.  We felt this was a great opportunity to introduce King Soba directly to the consumer. We secured a direct purchase of a pallet of King Soba Noodle Culture soba noodles with Sakara Life for a June 2016 noodle event and introduced the products to culinary directors at Munchery and Blue Apron. 

 

Our Team secured placement on Chef Ming Tsai’s PBS cooking show, East Meets West, where Chef Ming prepared dishes using King Soba’s rice noodles with guest chef Rocco DiSpirito.  Chef Ming Tsai was so enthusiastic about King Soba Noodle Culture that he entered into negotiations to be the US spokesperson for the brand.   

 

We secured King Soba as sponsor for MPTF Women’s Conference; logo appeared on invite and promotional materials.

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VENICE BAKERY

​Venice Bakery is a leading manufacturer of gluten-free and vegan pizza crusts that taste as good as healthy feels. A family-owned business for over 50 years, Venice Bakery has an unparalleled reputation for quality among both consumers and foodservice clients across the country.

GOALS:

To increase online sales to consumers and help introduce the company's new gluten-free products.



ADVERTISING:

We negotiated space and created multiple print ads for the company's

Fall 2012 campaign.



MEDIA OUTREACH:

We have reached out to national editors that cover food, health & fitness for high-profile placement and mom bloggers to suggest Venice Bakery pizza for families that are gluten-free. We secured stories in Shape Magazine, Natural Solutions Magazine, SheKnows.com, Today’s Diet and Nutrition and more.  We also booked segments on Fox's Good Day LA and the Hallmark Channel's Home & Family.

 

SPECIAL EVENTS:

To create buzz, we produced a pizza tasting event

with gluten-free Olympic champion Dana Vollmer and Celiac Foundation Chief Development Officer Deborah Ceizler.

We also reached out to local gluten-free and vegan bloggers and secured coverage for the event, as well as a listing in 

Generation Rescue’s Newsletter (foundation for Families of Children with Autism).



TRADE SHOWS:

We helped design and prepare Venice Bakery’s booth at the International Pizza Expo and at the National Restaurant Association show, which garnered positive reviews from attendees.  We also brought in foot traffic for demos and menu consultation.



IN THE NEWS:

Venice Bakery was included in Store Brands Magazine in a story on the monumental demand for gluten-free pizza and pizza crusts.  In the article, Jimmy Desisto is quoted about the importance of labels and what to have on a better-for-you store brand pizza.

 

Click here to read the full article. 

 





 

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OH YES! FOODS

Oh Yes! Pizza infused with fruits and vegetables in the crust and sauce.  Who says a square meal can't be round?



GOALS:

To introduce Oh Yes! Pizza as a delicious choice for health conscious consumers. 



TACTICS:

 

MEDIA OUTREACH:

We wrote all press materials for the product launch and reached out to national print, online and broadcast food editors and relevant blogs.



SALES:

We met with brokers, prepared for in-store demos and identified potential retail outlets for the brand by setting meetings and securing placement in the stores. 



WEB COPY:

Amy Levy PR wrote the copy for the Doc’s Nutrilicious website.



COLLATERAL MATERIALS:

We designed the company’s brochures, sales sheets and posters for trade shows and potential buyers, as well as edited all packaging.



SOCIAL MEDIA:

We began an aggressive social media campaign starting with the creation of Facebook and Twitter profiles for Oh Yes! Foods. 



TRADE SHOW:

We prepared Oh Yes! for the Natural Products Expo West in Anaheim, California. 



 

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DR. AMY BURKHART

With all of our gluten-free clients, it is great to have a doctor in the house. Dr. Amy Burkhart practices integrative medicine in Napa, California, and specializes in Celiac disease, gluten intolerance and other digestive ailments. 

GOALS:

To further establish Dr. Burkhart's reputation as an expert who guides patients beyond a gluten-free diet to resolve - not just treat - digestive symptoms. 



TACTICS: 



MEDIA OUTREACH:

We secured a segment on Good Day LA for "Celiac Awareness Month" that exclusively featured Amy Levy PR clients, and Dr. Burkhart was interviewed as the Celiac expert. We also booked an interview on CanIEatHere.com, a national blog dedicated to those with special dietary needs. 

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