H O U S E W A R E S  &  D E S I G N

The idea to combine milk and cereal one bite at a time is ingenius, and Amy Levy PR was eager to spread the word about this unqiue product.



GOALS:

To increase awareness and sales by exposing the unique Obol to both consumers and retail buyers.



TACTICS:



STRATEGIC PLANNING:

We then identified and secured sponsorship opportunities to get the

product in front of consumers and influential bloggers.


ADVERTISING:

We created advertisements that ran in New York Magazine and HomeWorld Business.



MEDIA OUTREACH:

We garnered press in high-profile consumer and trade

magazines and websites, including:  The Huffington Post,

Food & Beverage Magazine, HomeWorld Business, Campus Circle and Flourish Magazine.



SOCIAL MEDIA:

We produced a social media campaign and created contests to gain more followers and engage consumers.



PRODUCT PLACEMENT:

We worked with the production designer of CBS’s The Big Bang Theory to place the bowl on the show's set.

 



OBOL

Click on each press clip to view full article. 

 

Click on each press clip to view full article. 

 

ZX KITCHEN

​zx kitchen combines form and function in the kitchen with black ceramic knives that remain sharp and never stain.  



GOALS:

To introduce the strength and beauty of zx kitchen ceramic knives to consumers and retail buyers.

 

TACTICS:

 

​MEDIA OUTREACH:​​

By reaching out to food, housewares, and cooking bloggers, we

gained valuable word of mouth and reviews About.com Grub Street Los Angeles, and LA Splash. We also secured placement on radio and TV cooking shows and became the official knife on the TV cooking show, The Chef, You and I.



 

TRADE SHOWS:

Amy Levy PR designed the zx kitchen booth at the International Housewares Association (IHA) Show in Chicago. During the show we set up meetings with potential buyers including Bed Bath & Beyond and

Jungle Jim’s International Market.



COLLATERAL:

We created all materials for the IHA show including sales sheets and brochures.  We also composed the company profile.



 

 

 

 

© 2019  AMY LEVY PUBLIC RELATIONS, INC.

All rights reserved  

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