• Amy Levy

PHYTOLOGIE IS PROUD TO UNVEIL “PRIMO CHERRY” A TYPE II CHEMOVAR THAT OFFERS A 2:1 ratio of THC and C


I am thrilled to share breaking news about a revolutionary new development in the cannabis community. It is the launch of PRIMO CHERRY. It is a safer cannabis.

Dr. Mark Lewis, a leader in cannabis innovation and president of Napro Research, has long highlighted the importance of safer THC: CBD ratios in recommendations for regulations. His efforts have been applied to breeding whole plants for more precisely targeted combinations of cannabis compounds to increase their utility.

As recognized in Nature magazine this month, Napro Research and their technology was instrumental in creating unique chemical profiles in cannabis in collaboration with Dr. Ethan Russo, Director of Research and Development for the International Cannabis and Cannabinoid Institute, in Prague.

Primo Cherry’s unique combination of THC and CBD is referred to as “High Ratio” and falls within the “Type II” category of cannabis. Type II’s offer the user a functional high without the jitters, anxiety or mental fog sometimes associated with THC-only flowers. In this way, CBD works as a buffer for the THC.

Primo Cherry gets you high, but it contains just a bit of CBD to protect the user from the undesirable sedative effects of cannabis. Think of the CBD in Primo Cherry as a “seatbelt,” as in, “Drive your car, but please wear your seatbelt.

Some users report positive feelings such as classic euphoria and relaxation– something daytime school-going, or working, cannabis users will surely appreciate.

To schedule an interview with Dr. Mark Lewis or Aundre Speciale, please contact AMY LEVY PR

FOR IMMEDIATE RELEASE CONTACT: AMY LEVY PR (310) 444-5250

PHYTOLOGIE IS PROUD TO UNVEIL “PRIMO CHERRY”

A TYPE II CHEMOVAR THAT OFFERS A 2:1 ratio of THC and CBD

OAKLAND, CA, October 18, 2018 — The farm at Phytologie will debut “Primo Cherry” tomorrow, an exclusive new Cannabis cultivar whose chemical composition contains twice as much Tetrahydrocannabinol (THC) as it does Cannabidiol (CBD). This unique combination of THC and CBD is referred to as “High Ratio” and falls within the “Type II” category of Cannabis. Type II’s offer the user a functional high without the jitters, anxiety or mental fog sometimes associated with THC-only flowers. The distinctive mix offers a potent euphoric effect because of the Tetrahydrocannabinol (THC), but the CBD serves as a buffer (like a seatbelt) to remove anxious feelings that may be caused by THC alone.

“Primo Cherry is pungent with a bright cherry scent that brings you back to your childhood love of hard cherry candies,” said Steve Haba, cannabis breeder who developed the Primo Cherry. “The high can last upwards of three hours without compromising strength or depth of the effect. In fact, most users in our study said, “Primo Cherry provides all the great feelings and effects without the negative baggage that often comes along for the ride when using other flowers.’”

Rooted and grown in Oakland, Primo Cherry was created in a state-of-the-art greenhouse that is part of the Phytologie dispensary that releases new flavors on a regular basis. Phytologie cultivation is powered by meticulous guidance provided by Napro Research.

Napro Research brings custom analytical solutions to the cannabis industry with a selection of safe products including flower, CBD oils, vapes, terpenes, pens and pre-rolls that may help enrich the quality of life and relieve symptoms of discomfort or pain.

Aundre Speciale, the prominent dispensary founder, shares, “Primo Cherry is awesome. It’s flavor profile and retro-high effects are the most unique I have ever experienced. I cannot wait to share it with customers who are looking for something that is both delicious and fun. Primo Cherry is indescribable because there is nothing else currently being bred like it in the marketplace.”

Napro is a leader in cannabis innovation and is recognized internationally for helping Molecular Farms win the CBD flower contest and the overall Grand Prize for flowers at the prestigious Emerald Cup for their award-winning flower, “Lemon Crush” that boasts 24% THC and 2.99% terpenes. The Emerald Cup is California's premiere competition and is a key destination for cannabis aficionados. The cup’s reputation is firmly solidified as the largest, most respected, organic, cannabis competition in the world.

Primo Cherry will be made available through Abatin Cultivation in Washington, D.C. and then, following its launch at Phytologie, it will be made available throughout the state of California.

Media Inquiries: For additional information about Primo Cherry or to schedule an interview with one of the developers, please contact AMY LEVY PR at 310-444-5250.


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