INSTEAD OF FLOWERS ON VALENTINES DAY, AMY LEVY PR URGED ANGELENOS TO GET TO THE HEART OF THE MATTER
Fresh Brothers, the pioneer in healthy dining with a creative take on casual fare, offered their Heart-Shaped Pizza in time for Valentine's Day. The holiday-themed menu item was available in all 12 Southern California locations until February 14th. FreshBrothers.com
Fresh Brothers has changed the way So Cal does pizza by offering delicious, classic comfort food selections using only the ripest vegetables, freshest meats and wholesome cheeses. They are all about being inclusive, sensitive and safe. For those guests on specialty or restricted diets, there are dairy-free options as well as an entire gluten-free menu to keep the whole family happy. All steps are taken to avoid cross-contamination and Fresh Brothers is a nut-free restaurant.
We secured a spot on Fox 11's noon news and engaged a
Facebook ad campaign to further share the press release and set up an advertising demographic to encompass the Los Angeles, Orange and Ventura county areas. We used the client's target media list as part of our demographic profile in order to reach the same audience as earned media would have achieved. Lots of folks ordered the pizzas and each enjoyed a delightfully cheesy and saucy holiday.